SUSAN LINNEY

In today’s overcrowded marketing landscape, agencies can no longer afford to manually perform the majority of their business tasks and processes. Process automation is essential for increasing efficiency, boosting productivity, and producing the most accurate and impactful data insights.

In a marketing landscape that’s overwhelmingly visual, brands can increase their impact by taking advantage of digital audio advertising. In addition to creating an emotional connection with listeners via sound...

As mobile marketing explodes and the metaverse begins to take shape as an important advertising platform for Gen Z, consumers expect interactive customer experiences that put them in the driver’s seat while making shopping easy and fun.

With the mobile advertising landscape in continuous flux, brands must adjust swiftly to changing consumer trends and respond at scale. This requires nimbleness when it comes to adopting new technologies, integrating new tools, and using data-driven insights to optimize campaigns in real-time.

While out-of-home advertising took a beating in 2020 due to COVID-19 lockdowns, it’s on the rebound in a big way in 2022. Digital innovations have modernized the channel in new and exciting ways, giving advertisers smart, impactful, and cost-effective opportunities to influence consumers while they’re away from their devices and navigating their physical worlds.

There’s no one right way to measure marketing campaign success. But there is a way to make your metrics work for you by identifying your goals and setting precise objectives at the outset of every campaign.

In addition to providing a way for brands to extend their reach beyond their own digital media channels, RMNs make it easier for brands to target consumers with highly personalized ads powered by robust data.

AI is constantly evolving in leaps and bounds, and it’s changing the customer experience landscape in the process. Brands and businesses that leverage this powerful technology to improve their personalization and customer service strategies are most likely to remain on top.

Using a powerful combination of advertising display and analytics, Dynamic Creative Optimization technology helps brands create the contextual relevance that today’s consumers not only prefer but have come to expect.

Establishing a real-time data and insights strategy is a must to guide effective decision-making, ensure business agility, and keep your customers connected and engaged at every touchpoint.

We've come a long way since the dawn of clickbait and those early static banner ads. Explore the past & future in our new article on the Evolution of #CreativeDesign in Digital Marketing.

Today’s display ads need to be personalized on a granular level to effectively connect with and convert customers. This requires a massive amount of variation that’s only achievable in real-time and at scale via dynamic creatives.

It’s essential for all brands to have a solid customer engagement strategy — and to identify and address the issues that may be harming or hampering their efforts. Many of the challenges brands face are common issues with relatively simple solutions.

There’s no better time to start fine-tuning your customer success strategy than at the end of the year when New Year’s resolutions are fresh on everyone’s mind.

The need for collaboration between tech and marketing teams has become essential.