SUSAN LINNEY

In addition to offering enticing deals and discounts, making your Black Friday and Cyber Monday (BFCM) sales stand out requires research, strategic thinking, and the willingness and ability to leverage multiple marketing channels.

Using a powerful combination of advertising display and analytics, Dynamic Creative Optimization technology helps brands create the contextual relevance that today’s consumers not only prefer but have come to expect.

We've come a long way since the dawn of clickbait and those early static banner ads. Explore the past & future in our new article on the Evolution of #CreativeDesign in Digital Marketing.

Today’s display ads need to be personalized on a granular level to effectively connect with and convert customers. This requires a massive amount of variation that’s only achievable in real-time and at scale via dynamic creatives.

It’s essential for all brands to have a solid customer engagement strategy — and to identify and address the issues that may be harming or hampering their efforts. Many of the challenges brands face are common issues with relatively simple solutions.

The need for collaboration between tech and marketing teams has become essential.

If you’ve reached a point in your life where you no longer feel excited about your career path, you’re not alone. According to a 2015 survey by the University of Phoenix School of Business, 59% of all working adults in the U.S., as well as 73% of professionals in their thirties, say they would like to change careers...

To help your business boost customer engagement and increase sales conversions, the marketing experts at Theorem and Liveclicker have joined forces to share their proven best practices for personalization, interactivity, accessibility and more...

Though the term “creative automation” may seem like an oxymoron, it actually has nothing to do with using technology to generate creative ideas. Rather, it’s about leveraging tech tools to help creative professionals fully tap into their talents and imagination.

Today’s customers aren’t willing to wade through irrelevant messaging. They want a customer experience that recognizes them as individuals and serves them content tailored to their interests.

According to a 2018 study by the Center for Childhood Creativity, most children can grasp basic STEM concepts (science, technology, engineering, and mathematics) before their first birthday...

If you’ve attended rehab programs or gone to 12-step meetings, you may have heard people use the term HALT. An acronym for Hungry, Angry, Lonely, Tired, it’s a tool used to remind people of four of the most common stressors in recovery...

Leveraging dynamic, data-driven creatives in your marketing strategy is a must if you want to keep up with the competition. Mass-appeal is a thing of the past—today’s customers want authentic and relatable messaging that’s tailored to them across all devices, locations, interests, and experiences.

A brief overview of the positive effects of gratitude on both the mind and the body, as well as ways to effectively incorporate this practice into your life.

There is no denying that digital marketing automation is here to stay. We’ve discussed how it’s become a vital tool for large and small brands alike in the new, ever changing marketing landscape shaped by the COVID-19 crisis....