SUSAN LINNEY

In today’s overcrowded marketing landscape, agencies can no longer afford to manually perform the majority of their business tasks and processes. Process automation is essential for increasing efficiency, boosting productivity, and producing the most accurate and impactful data insights.

The need for collaboration between tech and marketing teams has become essential.

As mobile marketing explodes and the metaverse begins to take shape as an important advertising platform for Gen Z, consumers expect interactive customer experiences that put them in the driver’s seat while making shopping easy and fun.

Managing money can be a tricky business for people in early recovery. To help you budget, save, and spend responsibly, here are some money management tips.

While out-of-home advertising took a beating in 2020 due to COVID-19 lockdowns, it’s on the rebound in a big way in 2022. Digital innovations have modernized the channel in new and exciting ways, giving advertisers smart, impactful, and cost-effective opportunities to influence consumers while they’re away from their devices and navigating their physical worlds.

If you’re a retailer hoping to grow your business and thrive, it’s essential to stay ahead of the curve and avoid problems before they sabotage your success. Here are four big challenges facing retailers today and the steps you can take to avoid them.

An astounding 83 percent of American workers report struggling with job-related stress. Though massive, this amount is not surprising – especially in light of COVID-19 and its resulting need for workplace adaptations.

There’s no one right way to measure marketing campaign success. But there is a way to make your metrics work for you by identifying your goals and setting precise objectives at the outset of every campaign.

Elton John is one of the most popular and influential musical artists of all time. He’s sold more than 300 million records worldwide, won five Grammy Awards, and has had more than 50 Top 40 hits in both US and the UK. He’s also been sober for almost 31 years...

In addition to providing a way for brands to extend their reach beyond their own digital media channels, RMNs make it easier for brands to target consumers with highly personalized ads powered by robust data.

The “one day at a time” mantra is used frequently in the world of recovery, particularly among people who follow the 12-Step principles of Alcoholics Anonymous. Its purpose is to remind us to stay in the day and not think too far ahead about our sobriety...

AI is constantly evolving in leaps and bounds, and it’s changing the customer experience landscape in the process. Brands and businesses that leverage this powerful technology to improve their personalization and customer service strategies are most likely to remain on top.

Thanks to the success of Marvel’s Iron Man franchise, Robert Downey Jr. has become one of the most well-known (and highest-paid) actors in America. But the 55-year-old Oscar nominee—who’s been acting since he was a teen—almost became a statistic instead of a Hollywood heavyweight...

Life is full of challenges, whether you have a substance use disorder or not. But for people in recovery, learning how to get through tough times without relying on alcohol or drugs is essential to survival. If you stay sober long enough, you’re guaranteed to face to a crisis at some point, whether it be the death of a loved one, the loss of a job, or a global pandemic....

Using a powerful combination of advertising display and analytics, Dynamic Creative Optimization technology helps brands create the contextual relevance that today’s consumers not only prefer but have come to expect.