SUSAN LINNEY

In today’s overcrowded marketing landscape, agencies can no longer afford to manually perform the majority of their business tasks and processes. Process automation is essential for increasing efficiency, boosting productivity, and producing the most accurate and impactful data insights.

There’s no one right way to measure marketing campaign success. But there is a way to make your metrics work for you by identifying your goals and setting precise objectives at the outset of every campaign.

As mobile marketing explodes and the metaverse begins to take shape as an important advertising platform for Gen Z, consumers expect interactive customer experiences that put them in the driver’s seat while making shopping easy and fun.

Establishing a real-time data and insights strategy is a must to guide effective decision-making, ensure business agility, and keep your customers connected and engaged at every touchpoint.

In a marketing landscape that’s overwhelmingly visual, brands can increase their impact by taking advantage of digital audio advertising. In addition to creating an emotional connection with listeners via sound...

Using a powerful combination of advertising display and analytics, Dynamic Creative Optimization technology helps brands create the contextual relevance that today’s consumers not only prefer but have come to expect.

Managing money can be a tricky business for people in early recovery. To help you budget, save, and spend responsibly, here are some money management tips.

The need for collaboration between tech and marketing teams has become essential.

From AI-powered chatbots that actually sound and behave like real people to highly personalized content and product recommendations, artificial intelligence is helping businesses and brands level up the quality of their CX.

If you’re a retailer hoping to grow your business and thrive, it’s essential to stay ahead of the curve and avoid problems before they sabotage your success. Here are four big challenges facing retailers today and the steps you can take to avoid them.

Elton John is one of the most popular and influential musical artists of all time. He’s sold more than 300 million records worldwide, won five Grammy Awards, and has had more than 50 Top 40 hits in both US and the UK. He’s also been sober for almost 31 years...

In addition to providing a way for brands to extend their reach beyond their own digital media channels, RMNs make it easier for brands to target consumers with highly personalized ads powered by robust data.

Retail automation can streamline your daily processes to save time, improve productivity, increase cost efficiency, and facilitate business growth.

The “one day at a time” mantra is used frequently in the world of recovery, particularly among people who follow the 12-Step principles of Alcoholics Anonymous. Its purpose is to remind us to stay in the day and not think too far ahead about our sobriety...

Thanks to the success of Marvel’s Iron Man franchise, Robert Downey Jr. has become one of the most well-known (and highest-paid) actors in America. But the 55-year-old Oscar nominee—who’s been acting since he was a teen—almost became a statistic instead of a Hollywood heavyweight...